Context

Almirall wanted to support dermatologists in presenting psoriasis clinical cases during medical congresses and educational sessions. However, case presentations were often inconsistent, relying on static slides or fragmented materials that made it difficult to compare cases or clearly communicate treatment decisions.

The challenge was to design a digital tool that could present clinical cases in a structured, visual, and engaging way, while remaining intuitive for dermatologists with varying levels of digital proficiency.

Operating within a highly regulated medical environment, the initiative required balancing clinical accuracy, usability, compliance, and product scalability.

I led the design of SAM App, working closely with product teams and medical stakeholders from Almirall.

My responsibilities included:

  • leading discovery and research with dermatologists

  • defining the UX strategy and information architecture

  • designing interactive prototypes

  • conducting usability testing with clinicians of different levels of digital proficiency

  • iterating the experience based on feedback to ensure clarity, usability, and clinical relevance

I collaborated with cross-functional teams including product managers, developers, and medical experts to bring the product from concept to launch.

My role as UX Designer

Strategic Approach

To ensure the product reflected real clinical workflows, we established a Digital Scientific Committee composed of 27 dermatologists across Europe. This panel served as a continuous source of expertise for discovery, validation, and user research throughout the project.

1. Structured clinical storytelling
Present cases in a consistent format to make them easier to compare and discuss.

2. Visual clarity
Use imagery and structured data to support quick interpretation during presentations.

3. Intuitive interaction
Ensure the experience remained simple and accessible for dermatologists with different levels of digital proficiency.

Through iterative prototyping and usability testing with the committee, we refined the experience to support both clinical exploration and congress presentations.

Impact

The project was recognized with an ASPID award for Most Innovative Project, highlighting its contribution to advancing digital tools in dermatology.

The application was launched on iOS and Android and adopted by dermatologists as a tool to support clinical discussions and presentations during medical congresses and educational events.

Beyond the launch, the collaboration with the Digital Scientific Committee of 27 dermatologists created a strong feedback loop between clinicians and product teams, helping ensure the experience reflected real clinical workflows and needs..