Selected projects

Driving Revenue Through Payment Flexibility: Integrating Buy Now Pay Later in HP Global eCommerce

Company / HP Global eCommerce

Challenge / Reduce hesitation for premium products. Improve AOV.

Role / UX Lead

Read Case

From Setup to Activation: Optimizing Onboarding Performance for User Registration

Company / HP Large Format Printing Software Solutions

Challenge / Increase user registration to unlock actionable user data while preserving a seamless setup experience.

Role / UX Lead

Read case

Building a Scalable Digital Platform for the Dermatology Community

Company / Almirall – Global pharmaceutical company specialized in dermatology

Challenge / Create a digital tool that allows dermatologists to explore and present clinical cases in a structured, visual, and interactive way.

Role / Product Designer

Read Case

Trusted by change-making organizations to boost growth, improve usability, and drive innovation with UX design.

What others say about me

  • "She's one of those people who truly love what they do — super passionate, proactive, and always up to date with the latest in UX.".

    Olivier Moriones, Design Systems Lead at HP

  • "If I had to define Miriam in adjectives I would say that she is analytical, energetic, independent, brave, organized, direct, operational and very executive"

    Rafael Carbó, CEO @FICTIO

  • "Creativity, attention to detail and translation of business needs into design. It was a pleasure working with her."

    Sara Martinez, Product Manager @Grupo Planeta

  • "I would highlight her total dedication to work and her resilience. Miriam is a natural leader that will always make a team work in an smooth and happy way, without getting carried away by the stress of certain situations"

    Alejandro Palomo, Founder & CEO @PALOMO SPAIN